Research Project: Select a company in the health
care industry that operates in your area. Research a recent marketing
campaign executed by the company, and address the following:
- Explain the target market and the objective of the marketing campaign.
- Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
- Evaluate the plan’s effectiveness.
- Recommend 2 additional marketing actions that would supplement the company’s existing campaign.
NOTE: You need to support your work with at least 4
academic or professional peer-reviewed sources that were published
within the past 5 years. 3-5 pages excluding cover, abstract, and reference pages