Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Trump and Clinton 2016 campaigns (4 total) and analyze each of them for the following:
What do you see in the commercial? Describe images or text.
What do you hear in the commercial? Describe voices, music, background sound effects.
- What do you think the commercial producers want you to feel or think? What makes you say this?
Do you think the ad is effective? Why or why not?
- Please write in full sentences!
Some useful websites to find political commercials from the 2016 campaign include:
- The Living Room Candidate (Links to an external site.) (Note: ads are not closed-captioned, but do include a transcript)
Team Trump YouTube Channel (Links to an external site.) (Note: ads have auto-captioning)
- Hillary Clinton YouTube Channel (Links to an external site.)(Note: ads have auto-captioning)
Please use this template to help organize your thoughts, Ad Comparison Chart.
How to Complete Your Assignment
Submit your work here in the CANVAS system as a Word 97-2003, .docx or other word processing file. (Google Docs (Links to an external site.), Open Office (Links to an external site.) are also acceptable.
watch 4 videos, and then answer the questions for each video.
The types of videos are described above, and there are three examples.Watch similar videos and answer questions in detail.