IMB Watson Case

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After reading the IBM Watson Case in your text, address the following:

The case demonstrates how a brand was created “to capture the world’s imagination.” Needless to say, IBM has tremendous resources to properly build a brand. The bottom pages 104-5 of our textbook illustrates a five-part branding process. Review the case from your own perspective after reading the Process Basics chapter of our textbook. Comment on how you believe IBM might have followed all five steps of the branding process.

Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before writing your submission.

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