Help with Psychology assignment/APA cited

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Application: Identifying Peripheral and Central Route Persuasion
in Advertising

Examples of central and peripheral route persuasion appear
daily in media advertisements. Some television, magazine, or newspaper
advertisements rely primarily on central route processes, whereas others rely
on peripheral route processes to change attitudes. The goal of this assignment
is for you to find examples of ads that use each route to persuasion and
explain how each was constructed to achieve its persuasion goals.

To prepare for this assignment:

Review Chapter 5 in the course text, paying particular
attention to examples of central and peripheral route persuasion in media
advertisements.

Find a magazine or newspaper advertisement that represents a
good example of peripheral route persuasion.

Reflect on the factors that reduce your motivation and/or
ability to process the content of the advertisement.

Think about a source cue, heuristic, or emotion that is
present and the positive cognitive responses it generates to change attitudes.

Consider whether you think the ad will change attitudes and
if it will have any effect on behavior.

Next, find a magazine or newspaper advertisement that
represents a good example of central route persuasion.

Consider the factors that enhance your motivation and
ability to process the content of the advertisement. Also consider the
strongest and weakest arguments used in the message.

Reflect on whether you think the ad will change attitudes
and if it will have any effect on behavior.

The assignment (1–3 pages):

Briefly describe the magazine or newspaper advertisement you
found that offers an example of peripheral route persuasion. Identify the
factors that reduce your motivation and/or ability to process the content of
the advertisement. Describe a source cue, heuristic, or emotion that is present
and the positive cognitive responses it generates to change attitudes. Finally,
explain whether you think the ad will change attitudes and if it will have any
effect on behavior.

Briefly describe the magazine or newspaper advertisement you
found that represents a good example of central route persuasion. Identify the
factors that enhance your motivation and ability to process the content of the
advertisement. Describe the strongest and weakest arguments used in the
message. Finally, explain whether you think the ad will change attitudes and if
it will have any effect on behavior.

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