Developing Brand Strategy – Powerpoint

Get perfect grades by consistently using our writing services. Place your order and get a quality paper today. Take advantage of our current 20% discount by using the coupon code GET20


Order a Similar Paper Order a Different Paper

10-15 Powerpoint Slides – 200-250 words speaker notes per slide. Graphics on each slide with the exception of title and reference slides

4-5 References in APA format w/ in text citations.

Class Scenario Attached & Assignment Scenario and Assignment listed below.

Assignment Scenario:

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”

When you get back to your office, the instant message from Michelle is on your screen. It reads:

Assignment:
These are the areas we need to cover in the presentation.

  • Idea generation
  • Idea screening
  • Concept development and testing
  • Marketing strategy development
  • Business analysis
  • Product development
  • Test marketing
  • Commercialization

Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.

Do you need help with this or a different assignment? We offer CONFIDENTIAL, ORIGINAL (Turnitin/LopesWrite/SafeAssign checks), and PRIVATE services using latest (within 5 years) peer-reviewed articles. Kindly click on ORDER NOW to receive an excellent paper from our writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper