Case Study entitled “Highline Financial Services, Inc.” and estimates of demand

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Read through the Case Study entitled “Highline
Financial Services, Inc.” in Chapter 3 of your textbook. It covers the
role of forecasting in operations management. Examine the demand that this
company has experienced for the three categories of service it offers over the
preceding two years. Assuming nothing changes in terms of advertising or
promotion, and competition also does not change, predict the demand for the
services the company offers for the next four quarters. (Note that there is not
enough data to develop seasonal relatives.)

You should be able to make reasonably good,
approximate, intuitive estimates of demand. What general observations can you
make regarding demand? Should Freddie have any concerns? Explain your answers
in a 4-6 page paper, not including the cover and references pages. Use at least
one outside reference to support your recommendations. 

Highline Financial Services, Inc..pdf 

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